Articles in this topic
9 Ways to Generate Traffic to Your Website
1. Search Engine Ranking
2. Pay-per-Click Advertising (PPC)
3. Use Your Own E-zine
4. Distribute Your Articles to other E-zines and Web Sites
5. Ads in Other E-zines
6. Public Speaking
7. Online Forums and Discussion Groups
8. Inform professional organizations and associations you belong to
9. Use Your Business Card
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5 Tips For Creating Profitable Lifetime Value Clients
Whether you are a business owner, marketing professional or an entrepreneur, your past and present satisfied customers are the key to creating a steady income stream and keeping your cost of sales lower.
Too often we focus our marketing efforts on finding the next new customer.
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Where Are You Entering Your Prospect’s Mind?
Do you walk around thinking about stuff you want? Things you need? Or problems you have to find solutions for?
Of course you do. We all do. And so do our prospects.
As marketers, we need to keep this in mind when we craft our sales messages. It's the key that unlocks the door to our prospect's attention in a very crowded marketing arena. The easier we can make it for our prospects and customers to determine whether or not what we offer has value for them, the more success we will have.
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Creating Momentum
By George Watson, BusinessCoach.com Canada
How often do you find yourself at the mercy of your business? Life shows up as struggle most of the time and you are in the center of it all surviving. Exhausting all your efforts to make ends meet. Freaking out about the payroll shortfall. Up late at night thinking about how you are going to tell your employees that you can’t pay them after they’ve spent their valuable time working to make things happen for you. Ouch. This can be the reality of doing business by luck. This is a business design –designed by the business owner. Whether you like it or not or know it or not your business is the way it is because you have either consciously or unconsciously designed it that way.
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The Distinction of Corporate Coaching, Part 1
By George Watson, BusinessCoach.com Canada
Corporate Coaching is powerful, distinct, and very profitable for organizations to engage in. Even though our clients hear the word "Corporate Coach" or "Business Coach" there is still an amount of confusion in the general marketplace as to what we do and how we do it. This four part series explores exactly what Corporate Coaching is and what it is not.
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The Distinction of Corporate Coaching, Part 2
By George Watson, BusinessCoach.com Canada
Although Coaching and mentoring share some characteristics, we say that coaching is not mentoring. The term “mentor” comes from ancient Greece when Odysseus first entrusted his friend Mentor with the education of his son. The purpose of this relationship is for guiding and supporting someone in their life, journey of career development, or understanding and mastering the political environment in work. A mentor is typically older and “wiser” in the ways of the world.
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The Distinction of Corporate Coaching, Part 3
By George Watson, BusinessCoach.com Canada
Through the years in business the traditional “command and control” methodology of managing people has dissipated in effectiveness to the point of frustration for most managers and has caused them to seek other ways to manage that work. Command and control doesn’t work anymore as people will just quit or move on causing massive turnover expenses that can seriously cripple an organization.
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The Distinction of Corporate Coaching, Part 4
By George Watson, BusinessCoach.com Canada
Coaching often gets confused with Consulting because a lot of Consultants now call themselves Coaches. Both disciplines are about supporting and changing organizations and becoming more competitive and achieving better results. Both can design and lead workshops, work with teams and provide support services for company leaders and executives.
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7 Questions Your Home Page Visitor Wants Answered
What exactly is your service or product and why should I be interested? You have 3 seconds to answer this question. Otherwise, click: lost sales opportunity. Most home pages do a poor job of answering this question. That's why most businesses view their web sites as a cost instead of an investment in the most cost-efficient, productive salesperson they could ever hope to find.
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7 "Quickee" Content Ideas For Your Ezine or Website
Creating new content for your ezine or website on a regular basis will help you address two key universal marketing objectives.
By putting out a steady stream of helpful information for clients and readers, you not only build credibility while spreading the word about your services and products, you also enjoy the potential benefit of higher rankings with the search engines that are always hungry for fresh content.
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9 Tips For Getting Your Emails Opened
When people receive your emails, the first question most of them ask themselves is, WHO is this from? not What is it about ?
But once you get them past the WHO, you face the task of getting your email opened.
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A Simple Way to "Teach" Your Way to Higher Profits
Think back to the last time you had educate yourself about a significant purchase. Maybe it was a home theatre system or an insurance policy. You did your homework. Asked the questions.
Remember how comfortable you felt when you finally hit the "buy" button? You had the knowledge you needed to make a sound buying decision.
We can help people feel the same way about our services and products by offering them a free email mini-course.
Here's how you do it:
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Are You A Marketing INee Or ONee?
Had an interesting discussion a few days ago with a client whose business is in an industry that is experiencing fierce "crazy" competition.
I say "crazy" because of the desperate marketing measures many of his competitors are resorting to in an effort to catch the attention of customers who have woken up to the fact that they have a number new options as to where they can find their best value.
Many of the tactics have no strategy behind them, are hastily cobbled together and, will most likely be expensive to administer and ineffective. The business owners who are using them have fallen victim to a common problem.
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Boost Business With This Powerful Marketing Weapon!
I have mentioned the importance of hammering home your USP (unique selling proposition) with every marketing message you deliver.
Easy to do if you have been able to clearly identify your USP.
However, many business owners struggle with trying to figure out how to differentiate themselves from their competitors so that potential clients and customers can see the value they offer.
Today's article contains a process you can use to identify (or maybe re-visit) your USP so you can create a sustainable competitive advantage.
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Do you practice "Hey, that's me!" marketing?
In marketing, knowing your prospect's needs, wants, challenges and problems are important keys to selling them. However, you can leave your competitors in the dust by supercharging your marketing with an understanding of what your prospect is experiencing or thinking at the time they are presented with your marketing message.
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